Qae is founded by Siddharth and Abhishek, former lawyers with a genuine curiosity for the internet, content and strategy.

Siddharth completed his legal education and transitioned into marketing. Over the past four years, he has worked across the full spectrum of marketing. He has also built new service verticals in the creator ecosystem, while developing a pan-India network of influencers and brands.

Abhishek has practised law. He has worked on intellectual property matters for leading consumer brands and entertainment labels, advised clients in the technology space, and been involved in complex cross-border transactions.

It all started with one honest conversation.

Branded content on social media had started to look, feel, and sound the same. At some point, the brief became a checklist, and the checklist became the norm. The attention to detail and care that every piece of content deserves slowly stopped being part of the conversation.

Qae Media was built to solve for that gap. That content reaching a million should still feel like it was made for one. The stubborn belief that scale and quality are not mutually exclusive guides every decision the team makes.